2 September, 2009
Tata Motors today unveiled its all new ‘Tata 407 Pickup‘ and the new offerings from the Ace Platform — ‘Tata Super Ace‘ and ‘Tata Ace EX‘ — across the country.
The introduction of these new products- Tata 407 Pickup, Tata Super Ace and Tata EX are all set to vitalize the sub-one-tonne to 3 tonne segment with more payload options and greater power for the changing demands of its customers. These vehicles signal Tata Motors commitment to provide better quality vehicles at affordable price to enable consumers to enhance their business needs
Commenting on the launches, President of Tata Motors Commercial Vehicle Business Unit, Mr. Ravi Pisharody said, “It has always been our commitment to continually refresh our product portfolio, with both, new products and improvements on proven platforms, guided by our customers feedback.”
Tata 407 Pickup
The Tata 407 Pickup comes with a payload of 2.25T which offers nearly double the payload of any other pickup vehicle in the market. Thus customers do not face any hassles of overloading. Further, the Tata 407 Pickup gives customers the benefit of a relatively small turning circle radius of 5.5m which, along with an overall length of only 4700 mm, helps in maneuverability even in narrow lanes. The inherent ability of this vehicle gives the customer an opportunity of carrying 2T loads for longer distances, which translates to more business.
The Tata 407 Pickup comes with a service interval of 20,000 kms enabling the customer to spend less on maintenance. The legendary 407 platform with 3 years / 3 lakh kms warranty gives confidence and assurance of extended life. The Tata 407 Pickup comes with a competitive price which gives the benefit of almost the same EMI, similar down payment making it an attractive business proposition.
Tata Super Ace
The Tata Super Ace is a powerful, fuel efficient, ultra stylish 1 tonne truck with unmatched 70 HP and top speed of 125 kmph to hit the Indian roads. The vehicle is a four cylinder, 475 IDI turbo intercooled diesel engine which comes with a payload of 1000 Kg. It offers a larger deck length of 8’7’, perfect for voluminous loads. The Tata Super ACE offers superior comfort for the driver, sleek styling, with fully a functional dashboard with lockable glovebox, provision for mobile charger, ORVMs on both sides and sun visor. It also has power steering, bucket seats with front to rear adjustment for better drivability and roomy car like interiors. The overall length is 4340 mm allows for easy access in narrow lanes. The Tata Super Ace comes with 12 months/50,000 kms warranty which gives confidence and assurance of extended life.
The Tata Super ACE will now enable owners to increase the number of trips in the day, provide better earnings and faster growth, thus keeping in pace with the growing business needs.
Tata Ace EX
The Tata Ace EX, offers an increased mileage of upto 6%-10% over the current ACE. It has been equipped with superior features such as five speed gear box in order to reach out to farther locations in less time with more savings, bigger tyres with higher ground clearance to negotiate off-terrain with ease, unique electronic stop and start arrangement that saves fuel at traffic jams by auto ignition and clutch start.
The Tata Ace EX comes with a warranty of 36,000 kms /12 months.
About Tata Motors
Tata Motors is India’s largest automobile company, with consolidated revenues of Rs.70,938.85 crores ($14 billion) in 2008-09. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 4 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com).