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Tata Motors launches an industry-first Ceramic Coating in house service with the all-new Safari Press kit

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31 March, 2021

Offers additional value added services such as Pentacare Warranty and attractive AMC options

Tata Motors, India’s leading auto brand, today, announced one of an industry first service offering of Ceramic Coating with the all-new Safari. This is an advanced hydrophilic formulation technology to revitalize the appearance of Tata cars. Available at a price of 28,500 (inclusive of GST) for UVs, this service will be provided at all Tata Motors authorized dealerships.

Used in the aerospace industry and by hyper-car manufacturers, the Ceramic Coating forms a hardened finish that mixes with the paintwork to instantly rejuvenate the appearance of the vehicle. As compared to existing conventional treatments, this coating lasts much longer and helps in shedding debris and grime while protecting the vehicle against traffic pollution, acid rain, solvents, animal matter and more. The coating’s strong crystal-like layer reduces fading by UV rays on the vehicle. It is not only easy to maintain due to its self-cleaning properties but also helps in repelling oxidation and corrosion, thereby offering 360-degree protection to materials in the car such as glass, paint, rims/wheels, vinyl-plastic and leather. Additionally, keeping up with the ‘New Forever’ promise, Tata Motors will also extend this unique service to all other Tata passenger vehicles at prices varying as per their respective segments.

Commenting on the introduction of this service, Mr. Dimple Mehta, Head Customer Care – Domestic & International Business, Passenger Vehicle Business UnitTata Motors said, “Besides launching new products we are also focused on introducing industry first service offerings, such as the Ceramic Coating. With the launch of new cars and UVs  that cater to evolving consumer demands, customers are now also expecting the best-in-class aftersales service that furnishes these new age products. In alignment with the same, we have collaborated with world-class companies in car care technologies such as 3M, Wuerth, Bardhal and Sikand Stanley BG and SK Car Care to bring in this industry first service in India in house. We are positive that this value-added service along with others will provide paramount vehicle protection as we work to continue to provide the best-in-class aftersales service to our customers.”

With a robust build quality comes strong product confidence. To emphasise on the same, Tata Motors is providing additional value added services for the all –new Safari, making the entire product offering irresistible.

Pentacare Extended warranty: For Safari we have launched Up to 5 years and unlimited kilometers Pentacare Extended Warranty. Extend warranty will have 3 options- 2+1 years/ 1.15 Lakh kms (whichever occurs first ), 2+2 years/ 1.30 Lakh kms whichever occurs first ) and 2+3 years (Pentacare) /unlimited kms. Warranty. The warranty package covers important maintenance services of all critical parts such as the engine and engine management system, air conditioning system, transmission system and gearbox, fuel system, and much more. Moreover, any breakdown related to the malfunctioning of the clutch and suspension are also covered in Extended Warranty for up to 50,000 kms.

Value Care Maintenance Plan –Annual Maintenance Contract (AMC): Tata Motors has also launched Value Care – a pan India maintenance service plan that guarantees protection against unexpected repair cost and provides substantial savings through protection against inflation & price volatility of lubricants during the functioning of the vehicle. Customers can choose from one of three plans namely Value Care Gold, Value Care Promise to Protect and Value Care Silver. Between these three plans, customers can avail a variety of services such as unexpected wear and tear repairs for vehicle parts, oil replacements, consumables, service parts and regular servicing of your vehicles at stipulated & recommended periods.

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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