19 January, 2022
Tata Motors, a globally renowned automotive manufacturer, has launched its New Forever range of passenger vehicles in Bhutan today. In association with Samden Vehicles Pvt. Ltd., an authorized distributor of passenger vehicles in the country, Tata Motors will retail its latest range of passenger vehicles – the new generation Tiago, Tigor, Altroz, Nexon, Harrier and the flagship SUV, the Safari.
The New Forever range of Tata Motors passenger vehicles have been designed under the ‘Impact 2.0’ design language, with best-in class safety standards, offering superlative performance. The new range are feature-rich backed by superior technology offering a delightful ownership experience.
On the occasion, Mr. Mayank Baldi, Head – International Business, Passenger Vehicles, Tata Motors, said, "Bhutan is a an important market for our growth strategy. Today, with the launch of our new generation of BS-6 passenger vehicles, we are all geared to claim our rightful place in the market. Engineered on three main pillars – design, safety and driving pleasure, the New Forever range comes with best-in-class features and latest tech. Nexon has been India’s first 5-star GNCAP rated car, while Altroz is the only hatchback in its segment with a 5-star GNCAP safety.Tiago and Tigor with 4-star GNCAP safety ratings are safest in their categories. With the support and commitment of our esteemed partners, Samden Vehicles Pvt. Ltd., we promise to deliver a superior sales and after sales experience to our customers.”
Announcing the launch of this much-anticipated New Forever Range of products in the Bhutanese market, Mr. Ronrig Mutusang, Chairman of the Samden Vehicles Pvt. Ltd said, “We are proudly representing Tata Motors Ltd for its Passenger Vehicles range for last 14 years. New Forever Range from Tata Motors is truly the industry best offering in terms of superior styling, unmatched safety standards and value for money. With BS-6 emission it complies with the environment friendly emission norm. We strongly believe that these New Forever Range of vehicles will gain wider popularity in Bhutanese market.”
Know more about the products:
To know more about the new range or to book a test drive, customers can visit ‘https://www.tatamotors.bt or follow social handles across Facebook – https://www.facebook.com/tatamotorsbhutan and Instagram – https://www.instagram.com/tatamotorsbhutan
About Tata Motors
Part of the USD 109 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 34 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.
Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework.
With operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia, supported by a strong global network of 103 subsidiaries, 9 associate companies, 4 joint ventures and 2 joint operations as on March 31, 2021, Tata Motors’ commercial and passenger vehicles are marketed in countries, spread across Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries.