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Tata Motors launches new Safari GX variant Press kit

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27 February, 2009

Tata Motors has expanded its Safari DICOR 2.2 range with the addition of a new Gx variant. The current Safari DICOR range comprises three variants: Lx, Ex and Vx. The Gx, with several high end comfort and safety features, has been positioned below Vx, the top end variant. The new variant offers enhanced value to the Safari customer at an attractive price point below the top end variant.

Safari Gx has been offered with dual tone exteriors in select shades, a first for the Safari range. Interiors of the Safari Gx sport a unique leather cum fabric upholstery. Two sought after features of Vx have been offered on the Gx: reverse guide system to aid the driver while reversing and ABS with EBD. Safari was the first vehicle in the country to offer the Reverse Guide System using a camera in the rear bumper and the Internal Rearview Mirror as the Screen. Another new feature is indicators on the Outer Rear View Mirrors. This feature will be extended to other variants of Safari also. Alloy wheels are standard on the Gx on both 4×2 and 4×4 versions

Safari Gx has been launched at a price of Rs. 9.95 lakhs (ex showroom Delhi) for the 4×2 version and 10.87 lakhs (ex showroom Delhi) for the 4×4 version. The price of the Safari DICOR range starts at Rs.7.67 lakhs (ex showroom Delhi)

The Safari DICOR is one of the largest selling SUVs in the country with sales of over 11000 vehicles during April – January 2008-09. The Safari range presently includes the 2.2L Diesel DICOR , 2.1 L MPFI Petrol and a 2.0L TCIC version. It is a popular choice as an armoured vehicle amongst the security forces.

About Tata Motors

Tata Motors is India’s largest automobile company, with revenues of US$ 8.8 billion in 2007-08. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands. It also has a strategic alliance with Fiat. With over 4 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. (www.tatamotors.com)

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