21 January, 2009
Tata Motors has commenced its certified pre-owned car programme, ‘Tata Motors Assured’.
‘Tata Motors Assured’ pre-owned car operations have been launched on a pilot basis through 15 dealers in 10 major cities across India. The cities are Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Ahmedabad, Chandigarh, Ludhiana and Vapi. The programme will be subsequently offered across the country through the Tata Motors dealer network in a phased manner.
Commenting on the initiative, Mr. S Krishnan, Vice-President – Commercial, Passenger Car Business Unit, Tata Motors, said ” ‘Tata Motors Assured’ pre-owned car programme has been conceived to provide convenience of a one-stop solution to customers willing to exchange their existing cars for new Tata cars. Besides, it also offers an array of reliable and high quality certified pre-owned Tata cars which will come with one year/ 20000 km extended warranty and three free services.”
The Indian used car market is in a very nascent stage and dominated by the unorganised sector. Quality and reliability of pre-owned cars available through the unorganised sector is often not up to the mark. The ‘Tata Motors Assured’ certified pre-owned car programme will offer a choice of reliable and certified pre-owned Tata cars to the customer. ‘Tata Motors Assured’ certified pre-owned cars will be refurbished in Tata Motors authorised dealer’s workshops using Tata genuine spares by skilled and trained technicians. Each ‘Tata Motors Assured’ certified pre-owned car will undergo stringent inspection by Tata Motors engineers as per a structured quality check list and come with a certification from ‘Tata Motors Assured’.
The ‘Tata Motors Assured’ certified pre-owned cars will be less than 5 years old, non accidental and with not more than two owners. ‘Tata Motors Assured’ certified pre-owned cars will come with a 1 year/ 20000 km extended warranty. Additionally, three free services will be offered to customers as a part of the certification package. The extended warranty and free service facility will be available pan India across the extensive service network of Tata Motors dealerships and select Tata Motors authorised service centres. Customers can now have a very convenient and safe option of buying and selling Tata cars and UVs at ‘Tata Motors Assured’ dealerships.
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of US$ 8.8 billion in 2007-08. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands. It also has a strategic alliance with Fiat. With over 4 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world’s fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America.