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The 1st Tata Harrier rolls out from its all-new assembly line in Pune Press kit

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30 October, 2018

Tata Motors today officially announced the roll out of the 1st Harrier from its all-new manufacturing line. With this, Tata Motors is now gearing up for the launch of its much awaited SUV in early 2019.

Tata Harrier needed a completely new approach to product development and manufacturing processes. The completely new world-class assembly line has been built in a record time of 6 months with the best manufacturing practices adopted from Jaguar Land Rover. It boasts of 90% automation levels with over 100+ KUKA and ABB robots.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors -“We have been receiving a tremendous response from the customers ever since we opened bookings of the Harrier, a fortnight ago. With the all- new assembly line ready and the roll out of the 1st Harrier, we are now gearing up to start deliveries in early 2019. The Harrier, with its stunning design will definitely appeal to customers, especially those who have eagerly waited for the product since its showcase as the H5X concept at the Auto Expo 2018. We are confident that the Harrier will set new benchmarks in the SUV segment, in 2019.”

Born of legendary pedigree with sleek looks and dynamism, Harrier is the first vehicle to sport the IMPACT Design 2.0 philosophy. It will offer an extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment. The 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ Architecture , which is derived from the legendary Land Rover D8 architecture and developed in collaboration with Jaguar Land Rover.

Watch the rolling out of the first Harrier from its all- new assembly line on

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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