23 January, 2019
Tata Motors today launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Mumbai, starting today.
The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.
Commenting at the launch of this product, Mr. Guenter Butschek, CEO and MD, Tata Motors, said “We showcased the H5X Concept at the Delhi Auto Expo 2018 with a promise to bring it to the Indian market in early 2019. Honoring the same commitment, I am elated to present to you the Harrier today. With this product, Tata Motors has rightfully entered the premium mid-size SUV segment. The Harrier is a strong proof point of our Turnaround 2.0 strategy and it will be a game changer in the market. I am confident that with the Harrier, Tata Motors Passenger Vehicle Business Unit will continue to win sustainably in the times to come.”
Commenting on this momentous occasion, Mr. Mayank Pareek, President of Passenger Vehicle Business unit, said “The all-new Harrier is our most premium offering yet and will attract aspiring buyers with its stunning design and exemplary performance. Built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver global products. The passenger vehicle business is going strength to strength on the back of new products and the Harrier promises to further strengthen our market presence by surpassing all current benchmarks and paving entirely new standards for SUVs in India.”
Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.
The SOUL program, an exclusive community of Tata SUV owners has been strengthened with the launch of Harrier. Customers will be able to embark on iconic drives to unexplored destinations across India and international locations. To make their ownership journey more rewarding, the company has launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.
Stunning IMPACT Design 2.0
A contemporary expression of Tata Motors new Impact Design 2.0 language grabs the attention of the viewer. The strong proportions and expressive surfaces provides a true SUV stance, incredible road presence and a sense of dynamism. With contemporary SUV design proportions, the Harrier flaunts a floating roof with bold chrome finisher, flared wheel arches, dual function LED DRLs accentuating its overall bold presence.
The interior design is clean, clutter free and offers a blend of a great balance of style and practicality. The use of high quality materials and colour combinations enhances the experience, lending a premium and luxurious feel to the interiors.
Harrier will be available in four variants – XE, XM, XT, XZ and five exciting colour options – Calisto Copper, Thermisto Gold, Ariel Silver, Telesto Grey & Orcus White.
The Harrier is built on the new-generation Optimal Modular Efficient Global Advanced Architecture , developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform, and optimised for Indian conditions with over 2.2 million kms of testing on torturous terrains, this Platform offers exemplary driving dynamics, absolute safety and a refined in-cabin experience. The Harrier will be built on a 90% automated BIW and new assembly line, in Pune to ensure robust build quality.
Top of the line uncompromised safety features
The Harrier is packed with top-of-the-line safety features that lends greater confidence behind the wheel. An Advanced Electronic Stability Program (ESP) with 14 added functionalities ensures stability in difficult driving conditions. 6 Airbags (Driver, Co-Driver, Side Seat and Curtain Airbags) and Child Seat ISOFIX Anchor Points ensure uncompromising protection on every ride.
Engineered for performance
The Harrier is powered by the cutting-edge Kryotec 2.0 Diesel engine, which provides an optimal balance between power and fuel economy. It is seamlessly mated to a 6-speed Manual Transmission. The Kryotec engine delivers 140 PS power and 350 Nm of torque with an Advanced Electronically Controlled Variable Geometry Turbocharger (eVGT) for excellent low-end torque and linear power delivery with low carbon footprint.
The Multi-drive Mode 2.0 – the Engine Drive Modes (Eco, City, Sport) married to the ESP Terrain Response Modes (Normal, Rough, Wet) – ensures effortless handling over every kind of terrain with a steering tuned for excellent driving dynamics.
The front and rear suspensions on the Harrier are specially tuned for Indian conditions delivering a refined ride with great handling. The front suspension and hydra bush have been carried over from the D8 Platform while the rear twist blade suspension has been specially designed by Lotus Engineering UK.
Future-ready Connectivity and Infotainment
Staying true to the Tata Motors DNA, the Harrier takes the in-car experience to the next level with segment-leading features. A Floating Island Touchscreen Infotainment System with 8.8” High Resolution Display offers amazing in-car connectivity and infotainment though Android Auto & Apple Car Play*, the ConnectNext App Suite (DriveNext, Tata Smart Remote, Tata Smart Manual), Video & Image Playback, Voice Recognition & SMS Readout, Voice Alerts, and a lot more. A 320W RMS JBL Audio System with 9 speakers (4 Speakers + 4 Tweeters + 1 Subwoofer) creates an acoustically-tuned audio experience. Harrier features seamless mirroring of media, phone and navigation information between the infotainment and 7” Coloured TFT Display Instrument Cluster.
To trace the journey of the ‘Tata Harrier’ from the H5X concept to the commercial launch, visit https://harrier.tatamotors.com or follow ‘Tata Harrier’ on Instagram: @Tataharrier, as well as Tata Motors Facebook and Twitter handles @TataMotorsGroup and @TataMotors.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.