Author: Mr. Martin Uhlarik, Head of Global Design, Tata Motors
The world faces the challenge of accommodating a growing population while safeguarding the environment. Although automobiles have benefited millions of people, their environmental impact cannot be ignored. Hence, to meet the global agenda of a sustainable future and respond to the needs of environmentally conscious consumers, car manufacturers and designers are making substantial investments in developing an environmentally friendly vehicle inside out. For instance, at Tata Motors, we are now looking at every aspect of how a vehicle is designed, through the lens of sustainability. It is not just about whether a material is recyclable or the powertrain is electric, it is also about how it is manufactured, where it comes from, where the power is sourced from, so on and so forth. We have to ensure there is no greenwashing in the entire production process.
All round approach to car designing
The circular economy concept, based on repair, reuse, and recycling, is increasingly adopted by automakers to minimize waste and achieve carbon-neutral manufacturing and design. Designing vehicles for disassembly, utilizing easily recyclable materials, and implementing modular components can extend their lifespan and reduce environmental impact. Auto designers are committed to improving ergonomics, connectivity, and accessibility, aiming to revolutionize car ownership and promote sustainable transportation alternatives. This includes embracing shared mobility models, integrating intelligent technologies, and incorporating renewable energy solutions.
Incorporating sustainable technology
With sustainability at the core, car designers are venturing into a world of endless possibilities with sustainable materials such as recycled plastics, bio-based composites, and natural fibres that are being incorporated into car designs to reduce the environmental footprint of vehicles. In recent times, most automakers have come out with vegan interior designs that appeal to the sensibilities of vegan customers. The extent of use of sustainable technology will also help in improving the recyclability of a car when it becomes unusable.
Harnessing the efficiency of aerodynamics and electrification
Aerodynamics is crucial in reducing energy consumption and carbon emissions in EVs. Designers can reshape the front end of EVs for improved aerodynamic efficiency due to their simplified component requirements compared to ICE vehicles. This allows designers to create advanced, aesthetically pleasing designs that reflect the futuristic and environmentally friendly nature of EVs. They are not constrained by the body style placed on top of the platform, enabling them to optimize the form and function of EVs through aerodynamic enhancements and battery pack accommodation while ensuring visually appealing designs.
Indian customers and their maturing design literacy
The preference for personal mobility options among Indian car buyers has increased in the post-pandemic world. Car designers exert significant influence in enabling the sustainable transformation of the automobile industry by adopting cutting-edge materials, embracing electrification and alternative powertrains, improving aerodynamics, designing for the circular economy, and placing a high priority on human-centred designs. This synergy not only enhances environmental stewardship but also offers immense potential for creative and impactful solutions in the realm of mobility. At the end of the day, sustainability is all about how a product is made, used, and integrated into the environment.
Published: 17 July, 2023| financialexpress.com
