9 February, 2017
The KITE 5 concept car has received a stupendous response for its unique design proposition since it was showcased at Autoexpo 2016. Tata Motors today announced that the Kite 5 concept will be christened as Tata TIGOR. The Tata TIGOR is the next offering of the IMPACT design language and is targeted at young, talented and confident individuals who express their individuality with a unique style of their own. Tata TIGOR will cater to a design and attitude led consumer and will be India’s 1st ‘Styleback’.
Announcing the name Tata TIGOR, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors said, “After HEXA, we are speeding towards our next market introduction, the Tata TIGOR which opens a new category of style and attitude in this segment. The break-free design dynamics of Tata TIGOR makes it India’s 1st ‘Styleback’. We will announce its commercial launch soon and are excited to see the IMPACT of the ‘Styleback’ on our customers.
The TIGOR Styleback introduces a radical new silhouette to the segment, which is dominated by boxy cars. The TIGOR Styleback will be a game changer in the segment, with an unbeatable combination of style and substance.
Give way to TIGOR, the Styleback, from Tata Motors.
Stay tuned for more details on TIGOR.
About Tata Motors
Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,75,561 crores (USD 41.6 billion) in 2015-16. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 9 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS and Russia.