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Tata Altroz website goes live much before its planned date basis demand from fans Website crosses 1 lakh visitors in less than 24 hours Press kit

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14 June, 2019

Tata Motors today launched a special preview website for its highly anticipated premium hatchback, ALTROZ ahead of the planned schedule to provide a glimpse of it in its run-up to the commercial launch preparations. The website launch was triggered by the overwhelming response received for the website which garnered more than a lakh-strong visitors within 24 hours of going live.

The website for Altroz, which started running a day ago, began revealing itself gradually as more and more visitors came to the website. The site was to go fully live when it gets 100,000 visitors which was expected to take few days. However, with several Altroz fans visiting the website, Tata Motors crossed this milestone in a record time of 24 hours.

Speaking on the occasion, Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, said, "This is an immensely proud moment for all of us at Tata Motors. To receive such a reception for Altroz, months before its launch, speaks volumes for the trust consumers have in our brand as well as in our products. Right from the unveiling of its concept at the Auto Expo last year, the Altroz has been a keenly followed product from our stable and the fact that we had to launch the website early due to such an encouraging response only validates that further. We hope the newly-launched website will continue to whet the curiosity of our followers and stakeholders alike by sharing timely information about the car, in days to come."

The new website captures the IMPACT 2.0 design cues and gives the visitors a sense of what to expect when the car is finally launched in the market.

After being revealed as a concept at the Auto Expo 2018, the near-production version of the car was shown at this year’s Geneva International Motor Show (GIMS). The Altroz is Tata Motors’ first car to be developed on the company’s all-new Agile Light Flexible Advanced (ALFA) Architecture; a futuristic, modular, versatile architecture depicting a radical new approach to design. The Altroz is second product to be designed under IMPACT 2.0 Design language. It aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. It is an amalgamation of revolutionary design, advanced technology, class leading connectivity and thrilling performance.

With the Altroz, Tata Motors is all set to enter the premium hatchback segment in India.

To know more about the Altroz, please tune to: altroz.tatamotors.com

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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