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Tata HARRIER bookings open today Press kit

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15 October, 2018

To cater to the growing popularity of the Tata HARRIER, Tata Motors has commenced bookings of its much awaited SUV, staring today. Born of legendary pedigree, the Tata HARRIER is based on the revolutionary architecture, derived from Land Rover’s legendary D8 architecture on which over 1 million SUVs have been sold worldwide. Customers can book the HARRIER with an amount of INR 30,000 on www.tataharrier.com or visit the nearest Tata Motors authorized dealership.

According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors -“Since its showcase as a concept at the Auto Expo 2018, the HARRIER has made huge waves amongst the SUV lovers. With the rising excitement and consistent demand from our discerning customers to book the HARRIER at the earliest and be amongst the early ones to receive deliveries, we have taken a conscious decision to open bookings in the festive season. With Turnaround 2.0, we have already begun our journey towards winning sustainably in the passenger vehicle business and we are confident that with the introduction of this new class leading SUV, we will only soar higher.”

Offering exemplary driving dynamics, this 5-seater monocoque SUV has been extensively tested for a cumulative distance of 2.2 million kms, showcasing its mettle to wade through the toughest of terrains. Powered by the 2.0L KRYOTEC cutting- edge diesel engine, the vehicle delivers exceptionally refined drivability and performance. Harrier will be the first product to sport the Impact 2.0 Design language from Tata Motors. It will offer extraordinary exteriors, intelligently designed luxurious interiors, future ready connectivity and infotainment.

Marrying an extremely robust legendary architecture to the power- packed performance of KRYOTEC, the Tata HARRIER promises to set new benchmarks for SUVs with its launch in early 2019.

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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