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Tata Motors and IndianOil partner to launch Diesel bharo – Truck Jeeto campaign Press kit

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13 September, 2019

  • Mr. Gurmeet Singh, Director (Marketing), IndianOil & Mr. R T Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors at the launch of Diesel Bharo-Truck Jeeto Campaign

Tata Motors, India’s largest commercial vehicle manufacturer has joined hands with IndianOil, the largest retailer of petroleum fuels to launch the ‘Diesel bharo – Truck Jeeto’ campaign to boost diesel sales during the festive season. The campaign was formally launched today by Mr. Gurmeet Singh, Director (Marketing), IndianOil, and Mr. RT Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors, at an IndianOil outlet in Sarsan, Mumbai–Pune highway.

The ‘Diesel bharo – Truck Jeeto’ campaign will run for a period of 90 days. Customers making a diesel purchase of 50 litres or more on a single bill from an IndianOil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth Rs. 1,000 each. To participate, the customers will have to send a simple SMS on 99114 10000 with details of their Bill and quantity. 

Speaking at the inaugural function, Mr. R T Wasan, Vice President, M&HCV Product Line, Tata Motors, said, “At Tata Motors, we are proud to continue our long standing association with IOCL leveraging each other’ strengths to offer superior products with guaranteed performance. Through this Diesel bharo – Truck jeeto campaign, we will be reaching out to all our customers to promote the use of high quality high speed diesel, Tata Motors genuine oil and Tata Motors DEF from the largest network of IOCL and TML channel partners. We are continuously supportive of campaigns that create new benchmark for innovation. Our trucks have always been responsive to the adoption of newer innovations assuring the customers of a smooth quality drive.”

Mr. Gurmeet Singh, Director (Marketing), IndianOil, said, “IndianOil has always strived to serve every single customer of IndianOil. This campaign is yet another initiative in our efforts to engage with and delight our customers. I am sure that with this campaign, more and more customers shall become a part of the IndianOil family and give us an opportunity to energise their lives.”

Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-trucks in India with more than 22 lakh Ace variants sold across the country. The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ultra trucks offered by Tata Motors are developed as per Global Trucking Standards and offers superior fuel efficiency, versatility, power, speed, carrying capacity along with stylish, futuristic and smart car-like utility features.

This offer is available at over 27,000 IOCL fuel stations across the country.

About IndianOil:

IndianOil is India’s flagship national oil major present across the hydrocarbon value chain. With extensive refining, distribution & marketing infrastructure and advanced R&D facilities, lndianOil plays a significant role in fuelling the socio-economic development of the country. It is currently ranked 117th in the Fortune Global 500 list.

With a mandate to ensure India’s energy security and self-sufficiency in refining & marketing of petroleum products, lndianOil has been providing energy access to millions of people across the length and breadth of the country through its ever-expanding network of over 50,000 customer touch-points.

The company owns 11 of India’s 23 refineries. With sales of nearly 90 million tonnes of petroleum products in 2018-19, IndianOil accounts for almost half of the market share of petroleum products in India. As the industry leader in retail sales, IndianOil completed automation of its 27,700-strong fuel stations network during the year to enhance Q&Q (quality & quantity) assurance to its customers.

IndianOil is investing Rs. 27,000 crore in alternative energy and sustainable development projects. Besides a target to raise its solar energy and wind-power portfolio to 260 MW by the year 2020, the Corporation has initiated diversification into alternative, renewable energy and bio-fuels – 2G and 3G ethanol, waste-to-energy and compressed bio-gas (CBG).

IndianOil’s success as a brand lies in its endeavour to touch and transform the lives of millions of people across the country. For IndianOil, that’s a brand identity that brings “Energy to Life”.

About Tata Motors:

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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