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Tata Motors announces countrywide customer dialogue programme and service campaigns Press kit

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11 October, 2019

Key Highlights:

  • Initiated the Grahak Samvaad Campaign to apprise customers about the 30+ initiatives for an enhanced after sales experience from 10th to 21st October.
  • Celebrating “National Customer Care Day” on 23rd October where in customers and channel partners are greeted and felicitated for association with company.
  • Grahak Seva Mahotsav, a free service check-up campaign will be organized from 4th – 11th November across 1500+ dealer & Tata Authorized Service Stations (TASS) in India.

Tata Motors, India’s largest commercial vehicle player, is set to organize Grahak Samvaad campaign, exclusively for Tata Motors’ commercial vehicle customers between 10th to 21st of October. During this period Tata Motors employee will engage with customers and fleet owners to update them on the various initiatives company has taken for enhancement of customer experience. The team will also collect feedback form customers on their experience and expectations.

Grahak Samvaad will be followed by celebrations of “National Customer Care Day” on 23rd October. Tata Motors CVBU division celebrates National Customer Care day on 23rd October every year to commemorate the day the company got its first customer. On this day the 1st truck rolled out from its Jamshedpur plant in 1954. Associated channel partners staff and customers are felicitated by company for their long association and contribution.

Grahak Seva Mahotsav, a countrywide free service camp is also being organized for Tata Motors’ commercial vehicle owners. This unique customer centric initiative will take place across 1500+ Tata Motors authorized workshops between 4th November and 11th November 2019. At this service camp, commercial vehicle owners will be able to avail attractive discounts on spare parts & labour. The Grahak Seva Mahotsav conducted last year received an overwhelming response with over 1.5 lac customers visiting the camp.

Commenting on the occasion, Mr. Ramki Ramakrishnan, Global Head Customer Care, Commercial Vehicle Business Unit, Tata Motors Limited, said, “The trucking industry plays a major role in keeping a country’s economy moving. As the largest commercial vehicle brand, it is our responsibility to make sure our customers are provided with top quality products and hassle-free experience. The Grahak Samvaad initiative coupled with Grahak Seva Mahotsav is a perfect opportunity for CV customers and fleet owners to ensure smooth functioning of their vehicle along with complete peace of mind to the driver. The success of these initiatives over the years have been extremely instrumental for us in developing fine products while providing world-class customer service. Through the unique initiative of Sampoorna Seva, we hope to deploy top quality customer experience and convenience across our network partners.

The company aims to achieve complete customer satisfaction and sustain it throughout the life cycle of the vehicle. To achieve this, Tata Motors has launched a revamped version of Sampoorna Seva 2.0, a comprehensive and complete solution for the maintenance and smooth functioning of the vehicles. This umbrella of after-sales services include maintenance, all type of repairs along with highway support or any breakdown which is attended to through dealers/ Tata Motors Authorised Service Stations (TASS) network free of cost.

About Tata Motors:

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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