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Tata Motors announces the commencement of ‘Discover the Harrier’ programme Press kit

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14 December, 2018

-An exclusive customer preview event of the all-new Harrier across 11 cities-

To build on the excitement generated by the all-new Harrier, Tata Motors is organizing a special customer preview programme- ‘Discover The Harrier’, across the country starting 17th December, 2018. The first such special preview event will be organised at the CyberHub, Gurgaon between 17th to 19th December, 2018.

This exclusive preview event will provide a sneak peek to all existing and prospective customers who have been eagerly awaiting for the launch of this vehicle. Through this event, Tata Motors will provide all visitors with a chance to experience the Harrier in all its glory and book the vehicle to enter into the delivery sequence once the same begins in early 2019.

According to Mr. SN. Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “We have been overwhelmed with the customer response on the Harrier. With the rising excitement and increasing demand from all to see what this SUV looks and feels like, we are excited to commence this exclusive preview program for our existing and prospective customers. The program, planned across 11 cities in India, will provide all the visitors with a first-hand experience of Tata Harrier- The New Benchmark of SUVs.”

The event will commence with a special preview from 9 am – 11 am for the customers who have already pre-booked the Harrier, which will then be followed by a preview for all other visitors. The event will be on till 9 pm on the scheduled dates. Post the event in Gurgaon, the ‘Discover the Harrier’ programme will be organized in Delhi, Chandigarh, Lucknow, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai and Kochi.

Tata Harrier is the first vehicle to sport Tata Motors’ ‘IMPACT Design 2.0’ philosophy. Unveiled as the H5X concept at the Auto Expo 2018, this 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced‘ (OMEGA) Architecture , which is developed in collaboration with Jaguar Land Rover. Offering extraordinary exterior design, thoughtfully and intelligently designed plush interiors, future ready connectivity and best-in-class infotainment, Tata Motors is all geared up to launch this SUV #LikeNoOther in early 2019.

Click here to view the video invite of the ‘Discover the Harrier’ programme

For more information and early access to this special preview, register on tataharrier.com

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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