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Tata Motors announces the ‘Festival of Gifts’ campaign Press kit

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8 October, 2018

Key Highlights:

  • Assured gift on purchase of any Tata car*
  • Get a chance to win a Tata Tigor every week**

Bringing in the joyous festive season,Tata Motors has announced a special festive campaign for car buyers in the country – ‘Fes tival of Gifts’. As the name suggests, through this campaign, the Company is offering assured gifts like Tanishq Vouchers, iPhone X, Tablet, 32″ LED TVs and much more, worth up to INR 1 lakh on every purchase of a new Tata car, making this festival season more gratifying for its customers. Additionally, the Company is also providing its customers with a chance to win a brand new Tata Tigor, on purchase of any passenger vehicle from the Company.

Commenting on the offer rollout, Mr. S.N Barman – Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “With the onset of this auspicious festive season, it is an exciting time for us to be a part of our customers’ celebrations by providing them with various offers. To provide our customers with the maximum benefit this year, we have rolled out the Festival of Gifts’ campaign. Through this campaign, we have tried to make an effort to bring a smile on every customers face by providing each and every Tata car buyer with an assured gift on his/ her purchase till October 31st. We firmly believe that this proposition will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. We wish all our customers and partners greetings for the season.”

While winning the Tigor is valid on every purchase through a luck draw every week, customers also stand a chance to win an assured gift through a scratch coupon, which they will receive on delivery of their car. For assured gifts, customers will need to download the ‘Festival of Gifts’ app from the Play Store or register on the website to avail this offer.

Model wise consumer and exchange offer details (ex showroom Delhi):

Product Starting Price (Lakh) – Benefits upto (will differ from region to region)
Tigor 5.06 73000
Nexon 6.23 57000
Storme 10.9 87000
Hexa 12.57 98000
Zest 5.54 83000
Tiago 3.4 40000

*All states, except Madhya Pradesh, Gujarat, Goa and Maharashtra
**All states except Tamil Nadu

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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