5 September, 2018
-Inspired by the world of sports-
Tata Motors today announced the launch of the limited edition Nexon KRAZ (pronounced as craze, /kreiz/), to mark the 1st Anniversary of the Nexon brand. This neo-styling design treatment is inspired from the active world of sports and combined with the athletic performance of NEXON to attract the enthusiastic, active and sporty youth of today. Available from 5th of September, 2018, the Nexon KRAZ will be available in two variants – KRAZ and KRAZ+ at a starting price of INR 7.14 lakhs for the petrol version and INR. 8.07 lakhs for the diesel version.
With sporty exteriors and spunky interiors, the Nexon KRAZ comes with 10 styling highlights that will set the pulse racing:
|All-new TROMSO Black body with sonic-silver dual tone roof||Neo-green seat stitch with KRAZ pattern for seat cushions|
|Neo-green mirrors||Piano black dashboard with neo-green air -vent surrounds|
|Front grill inserts||Piano black door and console finishers|
|Neo-green Wheel accent||Piano black steering accents|
|KRAZ badging||Central control badging|
Commenting at the launch, Mr. Mayank Pareek, President – PVBU, Tata Motors, said – "We want to celebrate the 1st Anniversary of our brand Nexon with our customers and what better way than offering them a special striking version- the Nexon KRAZ. To attract customers with active and sporty lifestyle, the Nexon KRAZ has been designed to set a new trend in the segment. Since launch, the Nexon has received a very good response and today is among the top 5 selling compact SUVs. We would like to thank all our customers for their trust in the brand and we will continue to bring exciting products in the market."
The Nexon KRAZ will be powered by the Company’s 110PS Turbocharged engines – 1.5L Revotorq (diesel engine) and 1.2L Revotron (petrol engine) mated with a 6-speed manual transmission. It will be equipped with Multi-Drive modes, delivering a versatile driving performance ranging from efficient cruising on highways in Eco mode, to managing traffic in the City mode to providing an adrenalin pump in the Sport mode. With best in class ground clearance of 209mm, the car also offers world-class safety along with absolute comfort and entertainment. Additionally, the limited edition Nexon comes equipped with a 4-speaker infotainment by Harman, Bluetooth and steering mounted controls, automatic climate controls with rear air vents, electrically adjustable and foldable mirrors, reverse parking sensors, a multi-utility glovebox and a central console for organized storage.
The Nexon has built a strong brand salience for itself, by virtue of becoming the most awarded compact SUV – 18 prestigious awards from auto experts. It has set a new benchmark with 4-star rating, adult safety score (13.56/17.00) – the highest amongst all the models tested across the Indian market by the Global New Car Assessment Programme and emerged as the Safest SUV tested by Global NCAP.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.