25 June, 2019
Over 11000 dealer technicians and service advisors participated
True to its moto of ‘Connecting Aspirations’, Tata Motors had recently conducted the Season-4 of Tata Motors Global TechFest and Global SkillFest 2019, an initiative to improve the skill and knowledge of commercial vehicles technicians and service advisors across the globe. The program saw over 7400 technicians and 3400 service advisors’ entries from 29 countries globally, including 801 channel partners from India and 500 from 28 countries globally i.e. Asean, LATAM, SAARC, LHD Africa, RHD Africa and Middle East.
Through this championship, Tata Motors aims to promote a mutual understanding between Tata Motors’ and the technicians and service advisors of their commercial vehicles channel partners. The theme of this year’s edition was to celebrate the technical & advisory skills of participants, allowing them to learn the latest in service technologies, at the same time understanding their training needs, ensuring the highest levels of service quality and delivery. The winners’ won cash prize worth $2000 (1st), $1500 (2nd) and $1000 (3rd) for SkillFest, whereas cash prize worth $1700 (1st), $1200 (2nd) and $700 (3rd) for TechFest.
Commenting on the championship, Mr. R. Ramakrishnan, Global Head Customer care, CVBU, Tata Motors Limited said, “The automotive industry is challenged with acute shortage of skilled manpower, especially technicians. With the transforming nature of the industry, it is imperative that the service aspect evolves correspondingly. The aim of this initiative is to bridge the skill gap in the industry and provide participants with hands-on learning. As a responsible company, we are committed towards the cause of promoting skill development and employment generation in the industry.”
The program familiarizes the participants about various aspects of commercial vehicles through competitive testing on technical know-how, product diagnosis, trouble shooting skills, knowledge on tools equipment usage, safe working practices, knowledge on processes, service IT ecosystems including CRMDMS and customer care APP, customer focused approach, soft skills, and new technological advancements.
The 5-stage competition was based on technical and theoretical tests, which analyses the quality of technicians. Through these evaluation processes, Tata Motors has been able to design and develop advanced training modules to upgrade technical skills and usage of specialised tools, also rewarding and recognising best talent, and thereby creating healthy competition among channel partners. Since its inception, the program over the last four editions has trained and provided exposure to over 20,000 technicians and service advisors of their commercial vehicles channel partners.
About Tata Motors:
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.