31 January, 2018
-An unique campaign which rides on once in a lifetime celestial concurrence witnessed after 150 years-
Tata Motors launches its all new #ChaseTheSuperMoon campaign. Built on the Company’s brand philosophy, the ‘Moon’ TVC was created with the view of communicating the brand tagline ‘Connecting Aspirations’ to all. In the TVC, ‘Reaching for the moon’ was used as a symbolic depiction of people in different Tata Motors’ vehicles chasing a massive moon on the horizon and finally reaching up to it, as their aspirations.
The Super Blue Blood Moon is the trifecta of a Blue Moon, a Lunar Eclipse and a Super Moon, a sight one gets to witness rarely. To celebrate the Tata Group’s 150th year and to pay tribute to this once in a lifetime event this once-in-a-lifetime phenomenon, the new TVC will go live today – on a night, which will also witness the occurrence of an extremely rare celestial event taking place after 150 years – ‘The Super Blue Blood Moon’.
As part of this campaign, Tata Motors will release #ChaseTheSuperMoon video across social platforms. Additionally, the Company will also host a contest wherein the digital audience will be asked to capture and share their moment with the super moon. From the entries received, the Company will showcase selected best photos on its social media pages.
About Tata Motors
Tata Motors Limited, a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.