2 November, 2018
Tata Motors, along with its distributor, Tata Africa Holdings (Tanzania) Limited (TAHTL) announced the commercial launch of their iconic vehicle duo, the stylish compact SUV – Tata NEXON and the lifestyle vehicle – Tata HEXA.
While the Nexon is a revolutionary design of “breaking the box” with an aerodynamic silhouette, the Hexa boasts of a bold and impactful design. Launched at an introductory price of TZS 45 Million (XMA variant) for the Nexon and TZS 81 Million and TZS 89 Million for the Hexa XT 4×4 and XTA Automatic version respectively, these vehicles will be available across the company’s authorized dealerships, starting today. Both HEXA and NEXON will also be available under attractive finance options.
According to Mr. Sujan Roy, Head – International Business, Passenger Vehicle Business Unit, Tata Motors, “We are excited to announce the launch of our much appreciated UVs in Tanzania. Both the products have been conceptualized with an innovation driven focus for contemporary design, best-in-class technology and advanced features. We are confident that the vehicles will be instant hits and will provide a rich and dynamic experience for the customers who wish to make a style statement. Additionally, with the launch of these products, we look forward to increase our market share not only in the UV segment but also in the overall Passenger Vehicles segment in the country.”
Unveiling the two SUVs, Mr. Naresh Leekha, Regional Head – East Africa, Tata Africa Holdings (Tanzania) Limited (TAHTL) said, “This is our first big step into the UV segment with Tata Motors. Continuing our long standing relationship with the Company, we are proud and confident to launch these products in our country and look forward to introduce many more such fantastic products in the times ahead.”
About the Nexon:
Bringing together global and contemporary design with best-in-class technology and features, the Tata NEXON flaunts two new engines, the 1.2L Turbocharged Petrol from the Revotron series and the 1.5L Diesel engine from the Revotorq series which is mated to a 6-speed transmission for class leading fuel efficiency. With a first-in-segment feature, NEXON’s best in class AMT with Multi-Drive modes (Eco, City and Sport) ensures that the vehicle delivers performance as per the driver’s requirement – Sport mode is for more spirited driving delivering 260 Nm torque (Diesel), City mode is for cruising swiftly in an urban environment.
The NEXON in Tanzania will be available in six variants (XE, XM, XMA, XT, XZ, XZ+, XZA+) and six colours (Etna Orange, Vermont Red, Moroccan Blue, Seattle Silver, Glasgow Grey, and Calgary White). Setting a new benchmark in safety, the NEXON recently bagged a 4-star adult safety rating by the Global New Car Assessment Programme (Global NCAP), the highest adult safety score (13.56/17.00) amongst all the models tested by Global NCAP in India.
About the Hexa:
With an exceptional combination of design, comfort and off-road and on-road capabilities, the Tata HEXA maneuvers through the toughest terrains and uninhabited zones, delivering a new level of driving experience. Powered by the advanced next-gen 2.2L VARICOR 400 diesel engine, the Tata HEXA delivers a class leading 400 Nm torque and 156 PS power. With a 6 Speed Automatic and 6 Speed Manual transmission, the HEXA’s ‘SUPER DRIVE MODES’ will provide for an enhanced ride comfort and stability over different terrains. The All-Wheel Drive (AWD) system is electronically controlled via an adaptive system by Borg Warner™, with the torque on demand feature.
Available in six variants – XE, XM, XT, XMA, XTA and XT 4×4, with 5 exciting color options – Pearl White (PW), Arizona Blue (ARB), Tungsten Silver (TNS), Sky Grey (SKG) and Platinum Silver (PTS), the Hexa provides top notch safety across variants, including Dual Airbags, ABS with EBD, Torque, Corner Stability Program, Disc Brakes on all wheels, Perimetric Alarm, Child Safety Lock on Rear Door and Door Ajar Warning as standard fitments
Equipped with Tata Motors ‘CONNECTNEXT Infotainment system by HARMAN TM, both vehicles come with an ergonomically placed touch screen and provide their inmates with unmatched entertainment. They will also come with a Warranty Policy of 3 years or 60,000 kms, whichever is earlier.
For more details on the Nexon and the Hexa, please visit www.tatamotors.co.tz.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
About Tata Africa Holdings (Tanzania) Ltd. (TAHTL):
Tata Africa Holdings (Tanzania) Ltd. has been the exclusive distributor for Tata vehicles in Tanzania from 2005.
ISO 9001-008 certified, Tata Tanzania’s automotive business covers 19 service stations and a strong countrywide network.
Tata Africa Holdings (Tanzania) Ltd. is one of the 13 subsidiaries of Tata Africa Holdings. Tata Africa Holdings has a strong presence in over 11 African countries with investments exceeding US$145 million. The company was established in Johannesburg, South Africa, as a subsidiary of global trading company Tata International in 1994 and serves as headquarters for Tata operations in Africa. Tata Africa Holdings shares the core Tata values of business ethics and commitment to corporate social responsibility. Over a period of three decades, Tata Africa Holdings has entered into joint ventures and partnerships with several African companies to help develop local resources and talent. The organization today employs over 1,500 people and operates in major business sectors such as automobiles, steel and engineering, chemicals, information technology, hospitality, food and beverages, energy and mining. It has offices in Ghana, Kenya, Malawi, Mozambique, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.
Tata Africa Holdings believes in providing quality to its consumers and at the same time improving the quality of life of the people. The organization has a strong infrastructure base, excellent marketing capabilities, knowledge of local markets and needs, a highly qualified work force, and its commitment to community development initiatives. A well-known and respected name in Africa, it is committed to its vision of building and sustaining relationships with cooperation and trust, creating employment opportunities, and making its contribution to the social development of local communities.