13 January, 2018
Tata Motors today announced the commercial launch of its cool new hatchback, the TIAGO Easy-Shift AMT with cutting edge design, technology, driving dynamics and a pleasurable driving experience to create new segment benchmarks in the industry. At a starting price of 14.95 Lakh Taka, ex-showroom, Dhaka, for the Revotron 1.2L (petrol) variant, the TIAGO will be available for sale, across the country in over 20 Tata Motors sales outlets, from today.
The TIAGO Easy Shift AMT comes equipped with four gear positions – Automatic, Neutral, Reverse and Manual for smooth and regular acceleration to offer for a comfortable and stress-free driving experience. In addition, it boasts of 2 drive modes- Sports & City, for a peppy driving experience and city cruising. While the first-in-class sports mode is for performance oriented drivers, the City mode helps zip through traffic with complete ease. The Manual mode helps shift gears at a flick of a gear stick for an engaging experience.
For ease of manoeuvrability in heavy traffic conditions and during parking, TIAGO Easy Shift AMT comes with an in-built ‘creep’ feature, which enables the car to crawl as soon as the pressure is eased off the brake pedal, without pressing the accelerator. This function also prevents the car from rolling back when it starts from an inclined position. Reflecting the company’s passion and commitment to bring stylish, exciting and technology driven cars in the market, the car comes equipped with the latest technological advancements and features that redefine the segment
Speaking at the launch, Mr. Abdul Matlub Ahmad, Chairman, Nitol Niloy Group, said, “The TIAGO reflects our passion and commitment to bring exciting, technology driven latest cars into the Bangladesh market. Class leading features, advanced driving dynamics, outstanding fuel efficiency, offers a great value for a contemporary, young car, extremely suitable for Dhaka streets.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, said, “The TIAGO is the first car to embody our new IMAPCT Design language. This globally benchmarked car, represents the next big leap in our transformation journey. It is the most awarded car of the year. The TIAGO has been instrumental in the growth of Tata Motors’ brand across the PV market. In line with our commitment of launching products that cater to the need of the ever-evolving customer, we are happy to launch the TIAGO AMT today. We are confident that it will further expand the market for us.”
With inputs from the Pune, UK and Italy design studios, the TIAGO’s appealing exterior design has a dynamic silhouette to emphasize the compact look and sharp design. The new 3-dimMaensional ‘T’ Logo is placed in a semi vertical position on the signature hexagon grill, giving it a bold, expressive face with a confident, agile stance. TIAGO’s interiors have been crafted with utmost precision for a premium feel. The geometric texture accented with chrome handles, knitted fabrics, colour harmony, layered design theme with a dual tone interior, customisable air vents, premium graphics on the fabric and body hugging seat bolsters all give it an upmarket, inviting feel.
The stylish design is complemented by enhanced performance and driving dynamics. The TIAGO will be available in all new petrol engine – Revotron 1.2L (petrol engine). These have been indigenously developed by the company in India and globally benchmarked for a refined road performance. The engine has been designed and programmed to deliver superior fuel economy and a peppy driving experience with a segment-first feature, the Multi-drive mode – City and Eco – making it equivalent to offering two engines in one. The two drive modes are supported by an advanced Engine Management System (EMS).
Recognising the dynamic consumer world with increasing need for connectivity, TIAGO comes equipped with an infotainment* system designed exclusively by HARMAN. The car comes with new segment-first applications like the Turn-by-Turn Navi app and the Juke-Car app.
Available in 1 variant – XTA, TIAGO will come in six exciting colour options – Striker Blue, Berry Red, Sunburst Orange, Espresso Brown, Pearlescent White and Platinum Silver.
The car will come with a warranty of 3 Years / 1,00,000 KM (whichever is earlier) with 6 free services.
Tata Motors will also take its customer service engagements to the next level with Tata Motors Connect, a mobile application for Tata customers, to make the post-purchase experience easy and stay connected with them at all times for a hassle-free service experience.
About Tata Motors:
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.