10 December, 2018
Powered by the Common-rail engine, the new range will deliver sheer performance and are committed to drive business profitability
Tata Motors, the leading commercial vehicle brand in Bhutan, announced the commercial launch of four new models to augment its range of Intermediate and Light Commercial Vehicles (I&LCV) – LPT 912, LPK 912, LPK 1212 and LPT1412. These models come packed with superior Common Rail Diesel Injection (CRDI) engine technology, enhanced fuel efficiency, superior design and more reliable aggregates, ensuring lowest cost of ownership, higher uptime and increased driver comfort. With very competitive prices of these models comprising light-trucks 5 Tonners to 13 Tonners GVW and a new tipper range from 3 CuM to 6.5 CuM will be launched across the country, in a phased manner.
Speaking on the occasion, Asif Shamim, Regional Manager (SAARC), International Business-Commercial Vehicles, Tata Motors Ltd. said “It is our constant endeavor to provide Bhutanese customers with world class products and services. Our latest range of I&LCV trucks offers unmatched performance, comfort and safety, along with versatility of various load body lengths and tipper capacities to cater to a varied number of applications. These trucks are designed and tested for the conditions in Bhutan and will deliver power, performance and profitability to our customers, exceeding all their expectations.”
Speaking at the event Mrs Yeshey Seldon, MD STCBL “Over the years, Tata Motors has expanded their position in the Bhutanese market and we will continue to support these products with the best purchase and high quality after sales service experience. The new CR range of I&LCV trucks with its promising features strengthens our belief in Tata Motors vehicles, which are known to offer high value proposition to the Bhutanese customer, for their utility, ruggedness and fuel-efficiency.”
Benefits of the new CR-Range of I&LCV trucks:
Power – Available with a new enhanced gearbox,the products launched has highest Torque and grade ability in its class. All these models are equipped with GBS 40. The GBS 40, the most proven gear box is available with a 5 forward + 1 reverse option and an unmatched warranty of 3 years/3000 hrs. These models come with 497 TCIC CR engine which offers 125HP & 400NM torque for better pulling in all type of gradients. In addition, the CR engine boasts of viscous fan technology for low NVH levels.
Performance – The new range offers unmatched comfort and performance with suspended seats, refreshed interiors, new and smoother steering with tilting telescopic features and best-in-class grade-ability making the toughest terrains easy to maneuver. Additionally, heavy duty crowns with deeper gear ratios allows this range of trucks to conquer the toughest mountain terrains. Reinforced chassis, clutch plates and stiffer and heavy-duty leaf springs provides unmatched durability.
Profitability – Through this range, Tata Motors is offering high torque gradeability and mileage, competitive pricing and an unmatched warranty to its customers.
About Tata Motors
Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.
About State Trading Corporation of Bhutan Limited
“State Trading Corporation of Bhutan Limited (STCBL) is one of the largest player in AUTOMOTIVE & ALLIED business in Bhutan. 50 years down the line, STCBL has exceeded Nu. 2 billion annual revenue and is growing rapidly in automotive and other business product lines. STCBL is also the authorized distributor of TATA commercial vehicles in Bhutan since the 1980s. The three units of TATA Division…Sales, Spares and services have shown remarkable increase in revenue over the years and is now the second highest contributor to the total revenue of the company.’
Today the Company has 180 employees working towards common goal — to provide quality products and services through efficient and ethical business practices”.
About Samden Vehicles Pvt Ltd
Samden Vehicles Pvt Ltd was established in the year 2008 as a distributor of Tata Motors in Bhutan and provides 3S facilities to the customers with average sale of over 400 units annually. Samden’s Board members are Mr. Ronrig S. Mututsang (Chairman), Mrs. Dekyi Pennjore (CEO). Samden Vehicles Pvt Ltd is a sister concern company of Samden Group which consist of Dhejung Honda (Honda Car), Tata Motors Pvt Ltd (Ford Cars). Suzuki Motorcycle (Suzuki two wheeler), Tata Hitachi Construction Machinery (Hitachi Product) and Karcher Product. Samden vehicle Private Ltd has 50 employees having Head office at Thimphu and Branch office at Phentsholing.