24 November, 2007
In the presence of Mr. Ratan N. Tata, Chairman of Tata Motors, the company today rolled out the one millionth passenger car off the Indica platform at its Car Plant in Pune, in its ninth year since the commencement of production in January, 1999. While it achieved the 100,000th car in March 2001, and the 500,000th car in February, 2005, the progression from the 900,000th car to the millionth car was achieved in just 7 months.
Starting with the Indica, the company launched the Indigo in 2002, the Indigo Marina in 2004, and the Indigo XL in 2007. The plant started with a capacity of 150,000 p.a., which was subsequently expanded to 225,000 p.a. in 2006.
Speaking at the ceremony, Mr. Tata said, ‘I am very pleased that the company has rolled out the one millionth car off the Indica platform – something that was considered inconceivable by the project’s critics during the investment and the initial gestation period. The team of people involved with the journey to this milestone should feel satisfied today of having created a robust car business for the company.’
The Indica, the Indigo and the Indigo Marina, apart from being successful brands in the domestic market, have made a mark in several overseas markets in Asia, Europe, Africa, Middle East and South America.
As part of the celebration of the one-millionth milestone, Tata Motors has planned several activities involving key stakeholders in recognition of their contribution towards the achievement of the milestone. Free service check-ups, free service camps, discounts on accessories and value added services for existing customers and a contest for free upgrades for lucky customers are coupled with special retail offers for new customers. In addition, special retail offers and finance schemes for employees of vendors, financiers, dealerships and Tata Motors are also planned.
About Tata Motors
Tata Motors is India’s largest automobile company, with revenues of Rs.32,426 crores in 2006-07. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world’s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at CÃ³rdoba, Argentina. The company already distributes Fiat-branded cars in India. Tata Motors’ international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain.