13 June, 2018
A special anniversary edition marking a new horizon of style
To mark the completion of one year and the magnificent response received by the TIGOR – a car that re-defined the compact sedan category, Tata Motors today announced the launch of its limited edition TIGOR BUZZ. Featuring an enhanced, revolutionary, stunning and luxurious design, this new edition is priced at INR 5.68 lakhs for the petrol version and INR 6.57 lakhs for the diesel version (ex – showroom Delhi), inclusive of the accessory kit. The TIGOR Buzz will be equipped with Manual Transmission (MT) and is based on the XT trim. It will be available across all dealerships in India starting today.
Speaking at the launch Mr. S. N. Barman – Head – Marketing, Sales and Customer Care, Passenger Vehicle Business Unit, Tata Motors mentioned, “At Tata Motors we have always focused on catering to the evolving customer demands by introducing new products and variants at regular intervals. The TIGOR BUZZ limited edition is a true reflection of our legacy of creating something unexpected and setting new trends. The TIGOR comes with a youthful mixture of design, style and attitude. Marking a successful year today, with robust demand since its launch, it has helped us post a month on month growth. We look forward to the TIGOR BUZZ to be a step ahead towards extending this growth and customer satisfaction”.
The TIGOR BUZZ’s break free style quotient has 7 signature design cues:
|1. Glossy Black painted roof||2. Piano Black ORVMs|
|3. Dual Tone Wheel Cover (with coloured inserts)||4. Front grille with coloured insert|
|5. Limited Edition badge|
|1. Berry Red Air Vent rings||2. Premium full fabric seats|
The TIGOR marked its entry as India’s 1st StyleBack and took the compact sedan category by storm post its launch. It is the 3rd largest player in its category and has won numerous awards under the compact sedan category. With class-leading driving dynamics, both engines will be available with multi-drive modes – Eco and City. Besides, it also has an efficiently designed boot with wide and clear opening using innovative 4 bar mechanism and 419 litres of space. The TIGOR also comes equipped with complete safety with dual airbags, ABS & EBD with CSC (Corner stability control) and reverse park assist with camera. Entertainment and great sound quality are assured by Tata Motors’ renowned ConnectNext touchscreen infotainment system by from HarmanTM, with phone-based apps including navigation, thereby addressing the ever-evolving connectivity needs of customers.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.