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Tata Motors rolls out the 1st ALTROZ from its Pune plant Press kit

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27 November, 2019

  • Guenter Butschek, CEO & Managing Director, Tata Motors at the roll-out of the first Tata Altroz from the company’s plant in Pune. The Altroz was first revealed at the Auto Expo in 2018, followed by a display at the Geneva International Motor Show (GIMS). Based on the IMPACT 2.0 design philosophy of Tata Motors, the Altroz is the first product that will be launched on the all-new ALFA platform. The car is now set to be launched in early 2020.

  • Guenter Butschek, CEO & Managing Director, Tata Motors flagging off the first Tata Altroz from the company’s plant in Pune. The Altroz is Tata Motors’ first car to be developed on the company’s Agile Light Flexible Advanced (ALFA) Architecture, a futuristic, modular, versatile architecture depicting a radical new approach to design. It aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together.

Tata Motors today rolled out the 1st unit of ALTROZ from its plant in Pune. With this, the company is all set for the launch of the highly anticipated, premium hatchback in Jan 2020. The ALTROZ is the second vehicle designed under the Impact design 2.0 language and first one to be developed on the new ALFA architecture. The ALTROZ promises to redefine the category and set the GOLD Standard of hatchbacks with its futuristic design, advanced platform, thrilling performance and smart technology.

Commenting on the roll-out, Mr. Mayank Pareek, President, Passenger Vehicle Business Unit (PVBU), Tata Motors said, “We are thrilled to roll-out  yet another class defining product from the plant today. The ALTROZ is our first product that will be launched on the all-new ALFA platform and we believe that it will raise the bar for vehicles across the premium hatchback segment, come 2020. Since the unveiling of the concept in 2018, the anticipation for ALTROZ has always been high. We hope that customers will appreciate the new futuristic design with host of smart features, many of which are one segment above.”

Tata Motors first showcased the 45X concept at the Auto Expo in February 2018, followed by a display at the Geneva International Motor Show (GIMS) in March 2018. The 45X concept stunned the audience with its futuristic design and stunning profile at both the shows. Bringing concept to reality, Tata Motors unveiled the ALTROZ to the world at GIMS in March 2019. The excitement around the product is overwhelming and grows by the day.

To know more about the Altroz, please visit: www.Altroz.tatamotors.com

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