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Tata Motors signs Hrithik Roshan as the brand ambassador for the all-new Tigor Press kit

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5 October, 2018

Gearing up for its 3rd festive launch, Tata Motors is all set to make huge strides in marketing its upcoming product- the all new Tata Tigor. The new Tigor is scheduled for launch on October 10, 2018.  Ahead of its launch, Tata Motors has signed-up the popular Bollywood superstar – Hrithik Roshan as the brand ambassador for its all-new stylish sedan, the Tata Tigor.

Speaking on this association, Mr. Mayank Pareek – President, Passenger Vehicle Business Unit, Tata Motors said – We are very excited to have Bollywood’s most loved style icon – Hrithik Roshan on board as the brand ambassador for the new Tigor. Built with immense attention to detail, the new Tigor promises to provide its inmates with a premium drive experience. Resonating with brand Hrithik Roshan, the new Tigor stands for versatility, consistent strong performance and unparalleled style. It’s built for those who are stars in their own right and have put all their heart into achieving the success they live today. We hope our customers like this new avatar of the Tigor and we look forward to their continued support.”

Endorsing the stylish Tata Tigor, Hrithik Roshan said – “I am honored to be associated with the Tata Motors family and excited to be part of this journey. The Tata Tigor is a modern stylish sedan, with fantastic features. I really like its coupe inspired design, which gives it a very luxurious feel. I wish Tata Tigor good luck ahead of its launch.”

This association comes at a time when the Company’s Passenger Vehicle Business is witnessing month-on-month growth on the back of its new generation products. With innovating marketing campaigns and exciting consumer engagement plans, Tata Motors has evolved as an aggressive marketer. Taking its marketing strategy to the next level, Tata Motors will continue to create compelling communication campaigns for the business and its brands to connect with its customers innovatively.

About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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