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Tata Motors’ SOUL introduces ‘Connect with SOUL’ Press kit

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26 August, 2020

Brings its SUV owners’ community virtually closer amidst lockdown

Tata Motors’ exclusive SUV Owners’ community – SOUL, today announced the launch of its virtual connect property – Connect with SOUL, a webinar series with an objective to Keep the Explorer spirit alive within the community members during these testing times. With this aim in mind and in a bid to strengthen ties among the SOUL members during the lockdown period, the Company is introducing a first of its kind virtual initiative for the community by setting up a series of webinars offering an avenue for the members to partake in engaging activities and experiences from the convenience and safety of their homes.

The flag off session of the webinar series is scheduled for 29th August, 2020 where members will get a chance to reminisce and bond over the memories from their past Iconic Drives & Retreats over a Virtual Catch-up meet. Additionally, to re-kindle the same spirit of adventure, that the community stands for, the future webisodes of this exciting #ConnectWithSOUL series, will also offer new virtual experiences, DIY workshops including vehicle maintenance, skill sessions etc. The platform will cater to 15000+ members of the SOUL community, where the sessions can be accessed through easy registrations on the program website.

Commenting on the launch of this virtual initiative, Mr. Vivek Srivatsa, Head, Marketing, Tata Motors Passenger Vehicle Business Unit said, “Due to the current situation, our SOUL members have been unable to travel, explore destinations and discover thrilling experiences like before.  Through Connect with SOUL, we are elated to provide our community members with a platform to engage and bond thereby improving their SUV owning experience. We trust that this virtual initiative will allow the members to relive and share their SOUL experience. This will also give an opportunity for new members to experience the same spirit through the fun-filled, experiential webisodes. In the days to come, we will host varied outdoor experiences along with interactive virtual catch-ups, virtual travelogues and much more capturing the essence of SOUL, albeit virtually. There’s something for everyone in the Connect with SOUL series.”

SOUL (SUV Owners United League) is a special program from Tata Motors that brings together the Tata SUV owners through adventurous drives traversing across some of the most breath-taking landscapes, in the company of like-minded people. The SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty and insurance, which enhances the ownership experience of their Tata SUV.

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About Tata Motors

Tata Motors Limited (BSE: TATAMOTORS), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and one of the few OEM’s offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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