5 March, 2019
-Delivers its promise of bringing to life concepts shown in 2018-
Defining a historical moment for Tata Motors, in its 21st year at the 89th Geneva International Motor Show (GIMS), the Company has fulfilled its promise by bringing to life, concepts showcased in 2018. Moreover, the Company wooed the Motor Show visitors in a dramatic unveil sequence as it revealed its next generation passenger vehicles – four Global premiers and one European premier.
Elated at showcasing to the world, Indian engineering prowess, Mr. Guenter Butschek, CEO & MD Tata Motors Ltd., said – “It’s a proud and humble moment for us today, as we stand here not only showcasing to all what we have in store in the coming year, but also being able to honour the commitments we made last year at this very time. We are excited to showcase to you the derivatives of our new future protected architectures – the ALTROZ, the ALTROZ EV, the BUZZARD* – Geneva Edition , the BUZZARD SPORT – Geneva Edition and the show stopper of the event, the H2X Concept. All these global products are based on the two new architecture strategy. We are confident that they will be game changers in their own spheres and will successfully reiterate our commitment to offer aspirational products with world-class design and technology.”
Tata Motors displayed the BUZZARD SPORT SUV – Geneva Edition (launched in January 2019 as the Harrier in India), to honour its commitment made last year when it unveiled the H5X Concept. The Company has stayed true to its promise and has showcased this truly global SUV, turning concept into reality. The BUZZARD SPORT – Geneva Edition offers a perfect combination of design and excellence. It is engineered on the new-generation Optimal Modular Efficient Global Advanced (OMEGA) Architecture, developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform and optimised for Indian conditions, the BUZZARD SPORT- Geneva Edition offers exemplary driving dynamics on varied terrains, absolute safety and a refined in-cabin experience. The BUZZARD SPORT Geneva Edition comes packed with a host of exterior design changes specially made for the global markets.
The ALTROZ and the ALTROZ EV – the twin premium urban cars with different hearts, have been designed and developed on the all-new Agile Light Flexible Advanced (ALFA) Architecture; a futuristic, modular, versatile architecture depicting a radical new approach to design. With lightweight, modular and flexible characteristics, it allows the manufacturing of multiple body styles with a choice of powertrains including gasoline, diesel or full electric to meet the constantly evolving aspirations of the customers. This architecture also has the ability to evolve into a range of modern, exciting vehicles in a short development cycle. Flexible solutions in the Architecture also make it capable of handling connected/ hybrid car offerings in future.
The ALTROZ is the second product designed under IMPACT 2.0 Design language and aims at reinventing the urban car design with greater emphasis on bringing connectivity and everyday mobility together. It is an amalgamation of revolutionary design, advanced technology, class leading connectivity and thrilling performance. With the ALTROZ, Tata Motors will enter the premium hatchback segment in India, in mid-2019.
Adding to the stunning lineup, Tata Motors unveiled its flagship SUV based on the OMEGA Architecture, the BUZZARD – Geneva Edition. A global SUV, which is the true personification of luxury and power, the BUZZARD – Geneva Edition, has an aura that captivates. With its majestic appearance and unmatched performance, the BUZZARD – Geneva Edition, is designed for those who inspire and lead. The BUZZARD – Geneva Edition is a masterpiece, carefully crafted with exciting proportions, expressive surfaces, futuristic safety features and extraordinary attention-to-detail, the BUZZARD – Geneva Edition is designed for the discerning, offers unparalleled comfort to the family. With the perfect balance of exclusivity and functionality, the the BUZZARD – Geneva Edition is ready to cast its spell on those who focus on the finer things in life.
The showstopper of the event and the star attraction was the H2X Concept, a sub-compact SUV. Capturing the essence of the active customer, the H2X Concept is dynamic, expressive and versatile, providing exemplary performance, future ready connectivity and outstanding interior roominess. Based on the new ALFA Architecture, this concept shows the future design direction of Tata Motors under the IMPACT 2.0 design. It takes successful design cues from the H5X Concept and condenses them into a stunning package with intelligently designed space.
Tata Motors is all geared with the Turnaround 2.0 strategy already into play. With a new dual-architecture strategy in place, the Company is all set to unleash the full potential of its future passenger cars.
Editor’s note –
*The BUZZARD is the product names coined for GIMS 2019 only. The christening of the production version of the vehicle in India will be announced closer to the commercial launch.
About Tata Motors
Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.
With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.