Launches an extensive range of small and light commercial vehicles

Tata Motors, one of the leading global automobile manufacturers, today announced their product expansion plans in Paraguay. The Company has widened its commercial vehicles portfolio in the country with a range catering to the small and light commercial vehicle segment. The new generation commercial vehicle range consists of Tata Xenon, Tata Super Ace, SFC 407, LPT 407, LPT 613 & LPT 1116 Trucks, reflecting Tata Motors’ deep understanding of value creation for their consumers.

Mr. Rudrarup Maitra, Head (International Business), Commercial Vehicles, Tata Motors said, “With decades of experience in the commercial vehicle business, Tata Motors understands our customers well and have introduced a series of new class-leading products for the Paraguayan market. These vehicles have been developed for different terrains, built for better load carrying capability, more trips and lowest turnaround time. Our presence in Paraguay will be backed by a wide dealer network of Blue Rock Trading which is part of the reputed 50 year-old Pena Group. Blue Rock as an organization, are as customer centric as we are, and will help us establish a long-term relationship with the Paraguayan customers."

Mr. Luis Pena, Head Operations of Blue Rock Trading, said, “We, at Blue Rock Trading, are glad to partner with Tata Motors, to offer the Paraguayan customers a range of tough and reliable vehicles from India’s largest and most trusted Truck & Bus brand. We are very excited about this new opportunity and are committed to supporting the brand’s growth in Paraguay. We will work with Tata Motors to make sure our customers get the finest vehicles and services that not only match their expectations but also the needs of their business."

Tata Motors forayed into the Paraguayan market last year, through a distribution agreement signed with Blue Rock Trading which is a part of the Pena business group. The Company plans to fill white spaces in the market to tap the increasing opportunities for commercial vehicles. With this diversification in its range, Tata Motors’ commercial vehicles will further strengthen its presence in Latin America with presence in Chile, Bolivia and Ecuador.

About Blue Rock Trading:

Blue Rock Trading is part of the reputed Pena business group, an important business conglomerate engaged in the distribution of Passenger and Commercial Vehicles in Paraguay. With more than 50 years of experience, the company today is an exclusive representative of brands recognized worldwide for high quality and durable vehicles. Over the years, the Pena group has evolved and renowned for its complete customers satisfaction and service excellence. The company believes in building lasting relationships with its partners and customers to deliver high quality vehicles at reasonable prices and serve the Paraguay industry, contribute to safety and protect the environment.