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Tata Motors ushers in the festive season, introduces ‘Teen ka Tyohaar’ a special offer for small commercial vehicle buyers Press kit

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3 November, 2018


Celebrates the milestone of one SCV from the Ace family is being sold every three minutes

With the festive season kicking in, Tata Motors announced the launch of its new ‘Teen ka Tyohaar’ campaign, to celebrate the success of its most popular small commercial vehicles, Tata Ace. The company has sold over 20 Lakhs Tata Ace vehicles till date, with one SCV from the Ace family being sold in every three minutes. Celebrating this achievement, the company has announced 3 lucrative offers for its small commercial vehicle (SCV) buyers.

On every Tata Motors SCV vehicle bought during this festive season, the buyer will receive a free gold coin, personal insurance with a cover of Rs. 10 lakhs and an attractive monthly consumer scheme, depending on which region the vehicle is bought in. This offer is valid until November 30, 2018 across the entire SCV Range of commercial vehicles, including the newly launched Tata Ace Gold.

Commenting on the campaign, Mr. R T Wasan, Head – Sales & Marketing, Tata Motors said, "Since its launch in 2005, Tata Ace has not only pioneered the SCV segment in India but also has helped thousands of entrepreneurs fulfill their business aspirations in the transport and logistics industry. With the Tata Ace hitting this astounding benchmark of one vehicle being sold every three minutes, we decided to celebrate this feat by introducing a series of offers for new customers. The buzz around this campaign has already led to a substantial increase in footfall across showrooms. We look forward to a boost in sales of all Tata SCVs owing to the beginning of the festive season as well as the attractive incentives offered by Tata Motors on every SCV purchased in these two months."

Tata Motors has planned a marketing campaign across print, radio and digital during the festive period to tap potential buyers. The Company continues to keep its promise of delivering best-in-class product and service experiences.

The Ace range of small commercial vehicles offers superior safety, offers maximum performance in varied conditions, is comfortable and easy to maintain. The Ace range is customizable, for a varied business needs, right from catering to e-commerce delivery to upholding the Swachh Bharat vision for a cleaner India.

About Tata Motors:

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

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