22 February, 2023
Made feature rich with ADAS, a Larger 26.03 cm Infotainment Screen and an all-new Adaptive User Interface*
Following the blockbuster response received at the Auto Expo 2023, Tata Motors, India’s leading automobile manufacturer, today, announced the arrival of its new league of #DARK** products. Enhancing its successful SUV range even further, this new series comprises of a more upmarket rendition of India’s no. 1 SUV – the Nexon, the company’s premium SUV – the Harrier, and its flagship SUV – the Safari.
Extending the lineage of the iconic #DARK philosophy, these new products are enhanced with the most premium features seen yet, in the company’s passenger vehicles portfolio. With an adaptive User Interface boasting of a new look and feel, a desirable larger Infotainment Screen of 26.03 cm and 10 new ADAS features, the #DARK range promises to be the best companion for a progressive customer who wants to make a statement. Further complimenting the already established strong design, these SUVs exude dynamism through the newly added Carnelian Red highlights, giving its customers an exclusive feel of premium-ness combined with a bold look. Launched at an attractive price point (All-India, ex-showroom price), the new #DARK range meets the BS6 Phase II emission norms, featuring RDE and E20-compliant engines. Customers can now experience and book their favorite #DARK SUV from their nearest authorized Tata Motors dealership at a nominal amount of INR 30,000.
|Models||Model Start Price
(in INR, Ex-showroom, All India)
|#DARK edition Start Price
(in INR, Ex-Showroom, All India)
|Nexon (Petrol)||7.80 Lakhs||12.35 Lakhs|
|Nexon (Diesel)||9.99 Lakhs||13.70 Lakhs|
|Harrier (Diesel)||15.00 Lakhs||21.77 Lakhs|
|Safari 7S (Diesel)||15.65 Lakhs||22.61 Lakhs|
|Safari 6S (Diesel)||22.26 Lakhs||22.71 Lakhs|
Commenting on the launch of these statement SUVs, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility said, “The #DARK range of SUVs marks the new expression of the very successful #DARK philosophy. Boosted with features and experiences like ADAS, highly responsive 26.03 cm display Infotainment, coupled with an overall seamless User Interface, these new products are designed for the new gen customers of today who are looking for a user friendly, advanced, safe and high-tech featured companion. I am confident that these new superlative product additions will further cement our position as India’s leading SUV player”
About the Products
The Harrier and the Safari #DARK flaunt Bold Oberon Black exteriors, Piano Black Grille with Zircon Red accents, R18 Charcoal Black Alloys with Red Calipers along with #Dark logo on the fenders. The interiors are further accentuated with an exquisite Carnelian Red Interior theme which comes alive with the Carnelian Red Leatherette seats with diamond style quilting, complimenting grab handles on doors and central console, #DARK logo on the headrest, Steel black front dashboard design and Piano black accents on steering wheel, console and doors.
These OMEGARC twins are further made irresistible as they now come enhanced with the most premium features available across the company’s passenger vehicles range. Top of the line advanced upgrades such as 200+ Voice commands in 6 languages, 6 Way powered Driver seats with Memory and Welcome function, 360° Surround View System, 17.78 cms Digital TFT Instrument Cluster, 26.03 cmHARMAN Touchscreen infotainment and ADAS for advanced safety, to name a few. Furthermore, the Safari amps a bit higher by pleasing its customers with add-ons such the 4 way powered Co-Driver seats with electric Boss mode and Majestic sunroof with mood lighting.
The Nexon with its segment leading features now wows its customers with its new #DARK persona. Continuing the #DARK theme, the exterior continues to be draped in the Bold Oberon Black body color with interesting elements like Zircon red inserts in the front grille, the #DARK logo on the fenders in red color along with R16 Blackstone alloy wheels. The interior elaborates the whole feel with its Carnelian Red theme, Leatherette seats, steel black front dashboard design and red accents on steering wheel, console and doors.
Adding to the entire package and gifting its customers with peace of mind, the #DARK range of SUVs will now feature the new standard warranty of 3 years/ 1 Lakh KM (whichever is earlier). Aimed to provide the perfect blend of tasteful design, luxury, and practicality, the #DARK SUVs are sure to elevate and make for a desirable addition one’s lifestyle.
*New Features also available in other colours, depending on the model and variant. Please refer to the website for more details
**Read as Red DARK
About Tata Motors
Part of the USD 128 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 37 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.
Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India’s Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework.
With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors’ vehicles are marketed in Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries. As of March 31, 2022, Tata Motors’ operations include 86 consolidated subsidiaries, two joint operations, four joint ventures and 10 equity-accounted associates, including their subsidiaries, in respect of which the company exercises significant influence.
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